Analyzed in depth
Pipedrive
The visual pipeline CRM for B2B sales teams.
Pipedrive is a pure sales CRM built around a visual pipeline, popular with B2B SMBs. No strong native marketing automation or integrated customer service, but an interface you can pick up in days.
Who it's for
B2B SMBs with 1 to 20 sales reps, structured sales cycles, and a preference for simplicity over an all-in-one suite.
Why
Crystal-clear visual pipeline, less than a week to get up to speed, progressive pricing from €14 to €79 per seat per month (excl. VAT, billed annually). Particularly well-suited to teams without a dedicated IT department.
Key features
- Kanban visual deal pipeline
- Email tracking and templates from the Lite plan (€14/seat/month excl. VAT)
- Optional LeadBooster, Projects and Campaigns add-ons
- REST API plus native integrations with Zapier, Make, Slack and Google Workspace
Guarantee
100 % independent
No commercial ties with the vendor. Score never paid for.
Vendor health
0 release in 12 months
Active: major rebranding in July 2025 (4 plans instead of 5). Trustpilot relayed at 4.5/5 over 3,051 reviews (HTTP 403 on direct fetch), confirmed by Capterra (4.5/5 over 3,055 reviews).
Detailed scorecard
methodologyEvery score is backed by cited and dated sources. Unmeasured dimensions are excluded from the calculation, never invented.
Testimonials, fully transcribed
A selection of real user quotes. Click to read the original source.
« Save up to 42% by switching to annual billing (compared to monthly billing) »
Dimension : True hidden cost ↗
« Add-on costs that can drive up the bill »
Dimension : True hidden cost ↗
« The software is easy to use and very intuitive, it's the first CRM I've used and I'm picking it up well »
Dimension : Onboarding time ↗
Right for your profile?
TPE
Best if: Core target: B2B SMBs with 1 to 5 sales reps and a structured sales cycle. The Growth plan (€39/seat/month excl. VAT) is the sweet spot, up and running in under a week.
Avoid if: You need integrated marketing automation or customer service: Pipedrive is a pure sales CRM, not a suite.
PME
Best if: B2B mid-market teams of 5 to 20 reps focused purely on sales. The Premium plan (€59/seat/month excl. VAT) stays competitive versus Salesforce and HubSpot Sales Hub with a better adoption-to-price ratio.
Avoid if: More than 50 to 100 users, or you need native marketing automation and customer service: switch to HubSpot or Salesforce.
Freelance
Best if: Relevant for B2B freelancers with a structured pipeline and more than 20 active deals.
Avoid if: Solo with few prospects: €14/seat/month excl. VAT is expensive, and key features (reporting, automations) push you to Growth at €39. Better to use HubSpot Free or Zoho Free.
Auto-entrepreneur
Best if: Only relevant for solo B2B businesses with more than 20 active deals at a time.
Avoid if: Overkill tool and high monthly cost for low prospect volume. Better to use a free CRM or a pro address book.
Artisan
Best if: Built for B2B sales with long cycles, not for managing quotes and worksites.
Avoid if: You need construction quoting, job scheduling or site tracking: use Tolteck or Obat instead.
Real observed pricing
| Plan | Observed price/month | Observed on |
|---|---|---|
| Lite | €14.00 | 18 June 2026 |
| Growth | €39.00 | 18 June 2026 |
| Premium | €59.00 | 18 June 2026 |
| Ultimate | €79.00 | 18 June 2026 |
- €14/seat/month excl. VAT billed annually (€168/year). July 2025 rebrand: formerly Essential. On monthly billing, about €24/seat/month.
- €39/seat/month excl. VAT billed annually (€468/year). Formerly Advanced. Pipedrive advertises "up to 42% savings" annual vs monthly.
- €59/seat/month excl. VAT billed annually (€708/year). Marked "MOST POPULAR". Merges the former Professional and Power plans.
- €79/seat/month excl. VAT billed annually (€948/year). Formerly Enterprise. LeadBooster, Projects, Campaigns, Smart Docs and Web Visitors add-ons billed separately.
Weaknesses, avoid if
- Very limited native marketing automation: the Campaigns add-on stays basic (simple email sequences, no advanced lead scoring). You need HubSpot or Brevo for real marketing needs (apogea.fr, hellocognito.fr 2026).
- No customer service module or ticketing built in: no knowledge base or ticket management natively. Pipedrive is a pure sales CRM, not a suite (hellocognito.fr, nooki.fr 2026).
- Advanced reporting and key features locked behind Premium / Ultimate: meaningful dashboards and forecasts are inaccessible on Lite / Growth, and chat support is unavailable on Lite. The bill climbs quickly once you add LeadBooster, Projects and Smart Docs on top (pipedrive.com/fr/pricing, hellocognito.fr 2026).